Experts Rights Clearance/Licensing – Music, Film & TV clips, Celebrities, Photos, Art, Books


In the United States, celebrities and public figures control the use of their names, likenesses, signatures, and voices for commercial purposes during their lifetimes and for 100 years after their deaths.


If you want to use a celebrity or public figure in your commercial project – a print ad, a TV or radio commercial, a corporate brochure, or anything else that could be considered commercial – you must clear publicity rights with that person, or, if he or she is no longer living, with his or her estate.


TIP: The decision as to whether celebrity rights clearance needs to be done is crucial. Celebrity clearances add enormous cost and effort to any project. Obtaining expert advice about whether such clearances are really needed is important.
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