USING PRINT CREATIVELY
Can businesses make use of copyrighted text materials – books, poems, articles, speeches, famous titles (and their famous authors)? You bet! And they do.
Corporate users have cleared everything from posting a challenging article on their company intranet and passing out copies of significant articles at meetings, to burnishing brochures with stimulating quotes.
Obtaining clearances for using text begin with the publishers – of the book, the magazine, the newspaper.
We advise any client planning to use an author’s name only to make contact with the author’s agent, the author himself, or the author’s estate.